Skit Economy: How Nigeria’s Comedy Skit-Makers Are Redefining Africa’s Digital Content Landscape

Skit Economy: How Nigeria’s Comedy Skit-Makers Are Redefining Africa’s Digital Content Landscape is a novel attempt to highlight the rather unsung impact of Nigeria’s ubiquitous comedy skit artistes and digital content creators. Citing primary data and results from a national study on comedy skit-making in Nigeria, the author provides valuable insights and first-hand accounts of how these practitioners, despite limited institutional support, are creating jobs, generating wealth, becoming social influencers, and contributing to economic growth. Furthermore, it highlights the nexus between Africa’s bulging youth demography and social media uptake while presenting a nuanced classification of content creators, trends within the subsector, and implications for public policy and future research. In this book, readers will find exciting tidbits and quotes from some key practitioners, which have not been previously encapsulated in this manner. This book also provides a solid foundation for practitioners, policymakers, and scholars to appreciate the effervescence of Nigeria’s digital content creators. “Let me congratulate Professor Bell Ihua on this important book. It is crucial we document our times and the evolution of the industry, and this book does all of that while also being packed with crucial data for the reader, for academia, and researchers to use when trying to profile this segment of the Nigerian entertainment industry.” – Obi Asika, Director General/CEO, National Centre for Arts and Culture (NCAC)